Like many businesses, Leigh Arnold Communications has done some serious pivoting in recent weeks in response to COVID-19. I only say pivot because I know it drives a friend of mine nuts! Pivot, Kelly. Pivot. But seriously, shifting the focus to COVID-19 related work has been a big change. What has not changed is the ‘why’. Sure, the subject matter is new (COVID-19) but the reason for the work is the same as ever: solving problems for clients. The ethos of service that underpins my business continues. The mission to build connection and compassion through communications continues. Helping my clients at this time involves asking the same questions as always: What problems and needs do you have now? How can I help you solve them? How can we do that in values-based ways? Here are just some examples of the work I’ve been doing in the past month or so. Some identified and some de-identified (for example, where the project is not yet live). General Practice Plus: Strategic comms planning, media, stakeholder relations, social media and marketing for the ‘Don’t Delay Your GP Visit’ campaign. All about encouraging patients to stay on top of their health during the pandemic. Eat … Continue reading Need coronavirus comms help? I’ve got you COVID.