We’ve all been there: After chatting with someone at an event, you take their business card, stick it in your bag or pocket and then forget about it. Weeks or months later you stumble across their business card and try desperately to remember who that person was. After a few seconds, having failed to remember them, you decide to just file that business card or throw it in the bin. Sound familiar? So how effective are business cards? Most of the time, not at all. There must be a better way to ‘do’ business cards to ensure that they deliver results. I believe there is. A simple question While designing my own business cards recently I asked myself this question: What is a business card for? I came up with this list: To tell people what I do. To provide my contact details. To remind people about me. To connect. It was the final one in the list that caught my eye: To connect. And that got me thinking about the word ‘card’ in business card. Normally when we give someone a card – like a birthday or get-well card – it includes a personal message, right? Something that connects … Continue reading How to make your business cards better – and get remembered