I recently updated my LinkedIn page. So what? Well, it might be a useful model for you to follow. Why LinkedIn matters Before we get to that though, let’s be clear on why LinkedIn matters. LinkedIn is still the dark horse of social media. But that’s changing. More and more people are realising the power of this professional social networking platform. Here are some of the many reasons why LinkedIn matters for you: It helps you get work. Recruiters and potential employers/ clients are more likely to choose you if they like what they see on LinkedIn. It’s an incredible branding tool. It tells people not just what you do, but what you are like as a person/ employee/ consultant. It builds trust. It lets people know more about you and connect with you because of what you do and the way that you do it. It’s an easy way to build a really powerful professional network that deliver tangible results (jobs, opportunities, collaborators, invitations). It allows you to see and be seen. You can check out other people and organisations and what they’re like. And they can look for you (Google searches throw up your LinkedIn profile if you … Continue reading Do LinkedIn better